
We agree. The world doesn’t need more t-shirts or posters. But it certainly needs to become more aware about the urge for inclusion.
All our items are designed to be a part of building an active and engaging disability rights movement and community. To stand out and raise our voices for human rights and inclusion. Open for everyone to join!
To the shopA new norm can be created
Celebrating the beautiful patterns of humanity.
Valuing unique bodies and minds. Shaping an inclusive world.
A world where no one is left out. Where everyone belongs.
Our Normal likes

"Labels are for jars. Not people."
Caroline Casey, activist and social entrepreneur working for improvement of how disability is treated around the world.

"I am a man with Down syndrome and my life is worth living."
Frank Stephens, actor and Special Olympic athlete advocating for disability rights.

"Regardless of who you are, equality should always rule."
Winnie Harlow, model, public spokesperson and activist.

"Change how you see, see how you change."
Positive Exposure is an organization started by the award-winning photographer Rick Guidotti.

"I am not your inspiration. Thank you very much."
Stella Young was a journalist, comedian, feminist and disability rights activist.