Universal design sees the whole picture. And every life within it.

  • What is universal design?

    Universal design puts people’s different needs at the centre. It creates accessible, inclusive solutions that work regardless of ability, age or life situation.

    Get an introduction
  • Community of Change

    Make your voice heard. Here, we gather experiences, perspectives and ideas from families with lived experience of disability.

    Be part of the change
  • How we work at Our Normal

    We offer tools, methods, networks and insights that help companies access perspectives that are too often overlooked.

    About our process
Pattern background

For a society where differences belong – and matter.

Our Normal’s test panel is evaluating a first prototype in the work for more inclusive city and event environments!

Två personer sitter vid ett bord med en surfplatta som visar en stadskarta. Framför dem ligger papper och en penna.

Our Cases

Read about cases we’ve carried out for both the private and public sector.

Skistar

More inclusive resort experiences

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IKEA

Living with Adults

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RF SISU

Inclusive sports schools

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Citiverse (EU)

European Citiverses Uniting for Inclusiveness

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Universal design strengthens your brand, supports social sustainability – and makes good business sense.

  • Reach a Broader Market
    Not a niche need – inclusive products and services impact at least one in four.
  • New Innovations
    Inclusive needs often spark innovation. With new perspectives come new opportunities.
  • Cost-effective in the long run
    By addressing accessibility early in the process, late and costly adjustments can be avoided.
Ett barns ben och fötter sticker upp från en uppblåsbar soffa

In the Community of Change, families with lived experience of disability help drive change. Through panels, surveys and interviews, our network shares valuable insights and perspectives.

We’re soon launching our new initiative: Design Lab! Tap into our insights, expertise and network events to develop solutions that work for more people.

Funders and Sponsors

Thanks to our sponsors and funders – public and private – we can continue to make more voices heard. Want to be part of it? Let’s talk!

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