Bild på Jenny och dotter
Jenny Lindström Beijar is the founder of Our Normal Association. She has, among other things, been recognized as an Ashoka Fellow for her leadership in advancing systemic change for the inclusion of children and youth.

Our Normal began in 2017 – started by parents who missed a space to connect, share, and push for inclusion. So we built a digital platform where families with similar experiences can find each other. Today, we’re a growing community helping shape a more inclusive everyday life and future.

We support companies and organizations – in both the public and private sectors – in turning inclusion into action. Through our work, we aim to help ensure that services, products, and environments are designed so that all children and families can access them on equal terms.

We combine expertise in universal design with knowledge of real needs. We know how to involve the target group – even in families where everyday life is often under pressure. With proven methods, clear structure, and a vibrant network, we lead user-centered design processes from insight to solution.

Read more about how we involve families through our Community of Change, and how we support companies and organizations through universal design and our industry-specific Design Lab.

Families can also connect and network with others via our digital meeting platform. It’s free to join and use the service.

Jenny Lindström Beijar

Founder

Linda Grådal

Board member

Henning Werner

Board member

Maja Ödmann

Board member

Sara-Karolina Norrhede

Team member – communication

Questions?

Reach out anytime – we’ll get back to you soon!

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Funders and Sponsors

Thanks to our sponsors and funders – public and private – we can continue to make more voices heard. Want to be part of it? Let’s talk!

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